Terms · The rules of engagement

Terms of Use

The short version: we ship a real website for SGD 99, live on a your-name.madeproper.sg address, on a fixed scope, aiming to launch within about 7 working days of receiving your content. You own everything you pay for. The detail is below.

Last updated: 30 May 2026

These Terms of Use apply to Made Proper, operated from Singapore through madeproper.sg.

Please read these terms before purchasing any service from Made Proper. By making payment, submitting an onboarding form, approving production, or using any Made Proper service, you agree to these terms.

For support, contact support@madeproper.sg.

For privacy and personal data matters, contact support@madeproper.sg.

1. Who we are

Made Proper provides fixed scope website launch services for small and medium businesses.

In these terms:

  1. Made Proper, we, us, and our refer to the operator of madeproper.sg.
  2. Customer, you, and your refer to the person or business purchasing services from Made Proper.
  3. Website Launch refers to the standard website service purchased from Made Proper.
  4. Order means the package, add ons, checkout details, invoice, quotation, or written scope confirmed between you and Made Proper.
  5. Third party provider means any external service used to deliver the service, including payment processors, hosting providers, domain registrars, email providers, booking platforms, storage providers, and related tools.

2. What we provide

Made Proper provides a productised website launch service.

Unless otherwise stated in your Order, the standard Website Launch fee covers:

  1. Website design and setup
  2. Content copywriting from your onboarding answers
  3. Mobile responsive layout
  4. Image gallery where suitable
  5. Basic SEO title and meta description
  6. Contact form that emails you, plus a booking button
  7. 3 revision rounds within the original scope
  8. Launch ready handover

The standard Website Launch is for normal business informational websites.

It is not a custom software project.

3. Add ons

Add ons are charged separately unless they are expressly included in your Order.

Common add ons include:

  1. Domain and business email, managed for you (yearly)
  2. Made Proper Premium, which includes booking link setup (yearly)
  3. Additional pages or heavy content structure
  4. Advanced forms
  5. Custom design requests
  6. Additional revision rounds
  7. Post launch changes
  8. Ongoing maintenance

Prices shown on the website are starting prices. Certain domains, providers, paid plans, high usage, custom requirements, or special requests may cost more.

4. What is out of scope

The standard Website Launch does not include the following unless separately agreed in writing:

  1. Ecommerce
  2. Shopping cart
  3. Payment collection
  4. Custom booking system
  5. Staff scheduling logic
  6. Calendar sync setup using your private personal calendar
  7. Deposits or payment rules for bookings
  8. Login system
  9. User accounts
  10. Custom database
  11. Custom backend
  12. Mobile app
  13. Enterprise hosting
  14. Enterprise email
  15. Unlimited storage
  16. Unlimited traffic
  17. Unlimited revisions
  18. Ongoing maintenance
  19. Business strategy consulting
  20. Legal, tax, medical, financial, or regulated industry advice

If your request goes beyond the standard scope, Made Proper may quote it separately or decline the request.

5. Customer onboarding

You must complete the onboarding form accurately and fully.

The onboarding form may collect:

  1. Business name
  2. Public brand name
  3. UEN if applicable
  4. Contact person name
  5. Contact email
  6. Phone number
  7. WhatsApp number
  8. Business address if provided
  9. Business activity
  10. Services list
  11. Logo
  12. Photos
  13. Domain preference
  14. Preferred business email
  15. Booking preference
  16. Brand references or examples you like
  17. Other details needed to build the website

You confirm that all information submitted is true, accurate, current, and authorised.

Made Proper may rely on your onboarding information to prepare website copy, register or connect domains, set up business email, create booking links, and configure third party services.

If the information is wrong, incomplete, misleading, outdated, or unauthorised, you are responsible for resulting delays, corrections, third party fees, failed registration, suspension, or additional work.

6. Domain names

If you choose domain setup through Made Proper, we may purchase, register, connect, configure, or manage the domain through a registrar account used by Made Proper or its provider.

Where available or required, the registrant details may use your business or personal information. You must provide accurate registrant information.

A domain may be managed inside Made Proper's registrar account for operational convenience. This does not mean Made Proper is responsible for your business use of the domain.

Domain availability is not guaranteed until registration is completed.

Domain spelling confirmed by you is final. If you confirm the wrong spelling and the domain is registered, any replacement domain is charged separately.

Domain registration, renewal, transfer, suspension, verification, dispute, and recovery are subject to registrar and registry rules.

Domain fees are not refundable once the domain is registered, renewed, transferred, or charged by the provider.

If you want a domain transferred to your own registrar account, Made Proper can assist where allowed by the registrar and registry rules. Transfer fees, renewal fees, lock periods, verification steps, or provider restrictions may apply.

7. .sg domain verification

For .sg domains, SGNIC or the registrar may require identity verification through Singpass, Corppass, or another accepted process.

You agree to provide accurate information and complete any required verification promptly.

If required verification is not completed, the domain, website, or email may be suspended or may stop working.

Made Proper is not responsible for delay, suspension, or failed registration caused by incomplete verification, incorrect information, or failure to complete SGNIC or registrar requirements.

8. Business email setup

Business email is provided as part of the yearly Domain & Business Email service. Made Proper creates business mailboxes on your own domain, configures DNS, and keeps the email running for you, renewing yearly. Made Proper may use a suitable third party email provider.

Unless a paid provider plan is separately agreed, email setup may rely on a free or low cost provider plan.

Free or low cost email plans may have limits, including storage, number of users, sending limits, features, security controls, support, branding, or availability.

If your business needs a paid email plan, larger mailbox, more users, enterprise features, or advanced administration, the provider cost is charged separately.

Made Proper does not guarantee uninterrupted email service because email infrastructure depends on third party providers, DNS, registrar settings, and provider availability.

9. Hosting and SSL

If hosting or SSL setup is included or selected, Made Proper may deploy your website using a managed cloud hosting provider.

Hosting is subject to provider terms, fair usage, technical limits, plan limits, and availability.

The standard setup is intended for normal business informational websites. It is not intended for high traffic applications, ecommerce, enterprise workloads, media heavy applications, custom backends, or mission critical systems.

If your website exceeds fair usage or provider plan limits, you may need to upgrade to a paid provider plan. Provider costs are charged separately.

Made Proper does not guarantee uninterrupted hosting, zero downtime, unlimited bandwidth, unlimited storage, or permanent free hosting.

10. Booking button and booking link

The standard Website Launch includes a contact form that sends enquiries to your chosen email, and a booking button where suitable. If you already have a booking link, we connect it. Setting up a new booking system through our partner is included in Made Proper Premium.

A simple booking link means a basic third party booking page or link for a simple appointment or enquiry flow.

Unless separately agreed, booking setup does not include:

  1. Staff scheduling
  2. Payment collection
  3. Deposits
  4. Custom booking rules
  5. Customer accounts
  6. Private calendar sync
  7. Multiple staff availability
  8. Automated reminders beyond provider default settings
  9. Custom booking software
  10. Ongoing booking support

If you want to connect your private Google, Outlook, Apple, or other personal calendar, you may need to complete that step yourself after handover.

11. Content copywriting

Content copywriting means Made Proper turns your onboarding answers into website ready copy.

You remain responsible for accuracy of all factual claims, service descriptions, prices, qualifications, credentials, regulatory claims, testimonials, images, logos, and business information.

Made Proper does not verify professional licences, legal compliance, medical claims, financial claims, tax claims, product claims, or regulated statements unless separately agreed in writing.

You must not submit false, misleading, infringing, illegal, defamatory, obscene, fraudulent, or unauthorised content.

12. Customer content and rights

You confirm that you own or have permission to use all content you provide, including logos, photos, videos, text, brand names, trademarks, testimonials, and business information.

You grant Made Proper permission to use, edit, resize, compress, rewrite, adapt, upload, and publish your provided content for the purpose of delivering your website and related services.

You are responsible for any claim arising from content you provide.

Made Proper may refuse to publish content that appears illegal, misleading, harmful, infringing, abusive, discriminatory, fraudulent, or unsuitable.

13. Made Proper materials

Your business content remains yours.

Made Proper retains ownership of its own tools, workflows, design system, templates, reusable code, prompts, processes, internal systems, production methods, layout patterns, and know how.

Unless separately agreed, the Website Launch does not include transfer of source code, private repository access, internal prompts, project files, deployment account ownership, or backend system access.

You receive the live website and a practical handover suitable for normal business use.

If source code export or repository transfer is required, it must be separately agreed and may be charged separately.

14. Revisions

3 revision rounds are included within the original scope.

A revision round may include:

  1. Text edits
  2. Image replacement
  3. Contact detail correction
  4. Section order adjustment
  5. Minor layout adjustment within the original design
  6. Colour adjustment within the original design

A revision round does not include:

  1. A complete redesign
  2. Rebuilding the website from scratch
  3. Adding a new system
  4. Adding ecommerce
  5. Adding payment collection
  6. Adding custom booking logic
  7. Creating a custom backend
  8. Changing business strategy
  9. Unlimited new pages
  10. Unlimited new content after approval

Unused revision rounds have no cash value and cannot be exchanged for other services.

Additional revisions are chargeable.

15. Timeline

The standard target is to launch within 7 working days after complete onboarding content is received. This is a good-faith target, not a guaranteed delivery date.

Working days mean Monday to Friday, excluding Saturdays, Sundays, and Singapore public holidays.

The 7 working day timeline starts only when Made Proper has received the required information, content, approvals, domain decisions, and any required third party access or verification.

The timeline may pause or extend if:

  1. Onboarding is incomplete
  2. Content is missing
  3. Domain verification is pending
  4. Third party provider approval is delayed
  5. Customer approval is delayed
  6. Customer changes scope
  7. Required information is inaccurate
  8. Technical issues arise with a third party provider
  9. Customer requests additional work

Made Proper is not liable for delay caused by customer action, missing content, third party providers, registrar rules, SGNIC verification, payment issues, or force majeure events.

16. Customer approval and acceptance

Made Proper may provide a preview link for review.

You must submit revision requests clearly within the review period stated in the handover or preview message.

If you do not respond within the stated review period, the website may be treated as accepted within the agreed scope.

Once accepted or launched, further changes are chargeable unless Made Proper agrees otherwise.

17. Payment

Payment must be made before work begins unless Made Proper agrees otherwise.

Stripe or another payment provider may process payment. Made Proper does not receive or store full card details.

All prices are in Singapore dollars unless stated otherwise.

Made Proper may refuse to start work until payment is completed and confirmed.

Provider fees, premium domains, paid email plans, paid hosting plans, paid booking plans, transfer fees, renewal fees, taxes, and other third party costs may be charged separately.

18. Refunds

A refund may be available only if requested before production begins.

Production may begin shortly after payment or after onboarding is submitted.

Once production begins, the Website Launch fee is not refundable.

Domain fees are not refundable once a domain is registered, renewed, transferred, or charged by the provider.

Email setup fees, hosting setup fees, booking setup fees, and other third party setup fees may not be refundable once setup begins or provider costs are incurred.

Completed, delivered, launched, or accepted work is not refundable.

If a refund is approved, payment processor fees may not be returned where the payment provider does not return them.

19. Disputes and chargebacks

If you raise a payment dispute or chargeback after Made Proper has started work, incurred third party costs, delivered a preview, launched a website, registered a domain, set up email, or provided handover, Made Proper may submit evidence to the payment provider or bank.

Evidence may include:

  1. Checkout records
  2. Payment receipt
  3. Onboarding form
  4. Terms acceptance
  5. Domain confirmation
  6. Domain receipt
  7. Email setup record
  8. Website preview screenshots
  9. Handover messages
  10. Communication records
  11. Login or access confirmation
  12. Production records

You agree that these records may be used to respond to payment disputes, fraud claims, or chargebacks.

20. Handover

Handover may include:

  1. Live website link
  2. Business email login details where applicable
  3. Booking link where applicable
  4. Domain information where applicable
  5. Basic handover note
  6. Any other agreed access details

You are responsible for changing passwords after handover.

If you do not purchase ongoing support, Made Proper is not responsible for future updates, future password resets, future provider changes, future domain renewal, future email administration, future hosting upgrades, or future technical support unless separately agreed.

21. Post launch support and Made Proper Premium

The standard Website Launch does not include ongoing maintenance.

Post launch requests are chargeable unless they fall within the agreed revision period or Made Proper agrees otherwise.

Chargeable post launch work may include:

  1. New sections
  2. New pages
  3. New images
  4. Text changes after approval
  5. Domain changes
  6. Email changes
  7. Booking changes
  8. Provider migration
  9. Technical troubleshooting
  10. Source code export
  11. Custom integrations

Made Proper Premium is an optional yearly plan that provides dedicated ongoing care plus fresh content and on-brand images, offered as an alternative to paying for each post launch change.

If you subscribe to Made Proper Premium, you may request content edits within the original scope of your website, and Made Proper aims to complete each request within 7 working days. Covered work includes text edits, image swaps, newly generated content and on-brand images, and updates to hours, prices, services, and small sections.

Made Proper Premium does not include:

  1. New pages or new sections beyond the original scope
  2. A complete redesign
  3. New features, custom systems, ecommerce, or custom booking logic
  4. Photo or video production
  5. Any work that is out of scope under section 4

Made Proper Premium is billed yearly and renews automatically until cancelled. You may cancel at any time before the next renewal, after which the plan continues until the end of the paid period and then stops. Fair use applies to the number and size of requests.

Without Made Proper Premium, post launch requests are chargeable as described above.

22. Third party providers

Made Proper may use third party providers to deliver the service.

Third party providers may include:

  1. Stripe or other payment processors
  2. Hosting providers
  3. Email providers
  4. Domain registrars
  5. SGNIC or registry services
  6. Booking providers
  7. Cloud storage or file upload providers
  8. Analytics or security providers

Each third party provider has its own terms, limits, pricing, uptime, security practices, privacy practices, refund rules, and account rules.

Made Proper is not responsible for third party outages, pricing changes, plan changes, account restrictions, suspension, lost access, service limits, or provider policy changes.

23. Data protection

Made Proper handles personal data according to its Privacy Policy and Singapore data protection requirements.

You agree that Made Proper may collect, use, disclose, store, and process information necessary to deliver the service, including sharing relevant information with third party providers such as payment processors, domain registrars, hosting providers, email providers, and booking platforms.

You must not submit personal data that you are not authorised to provide.

If you submit personal data about another person, you confirm that you have obtained the required consent or authority to do so.

24. Security and account access

Made Proper may create setup accounts, temporary credentials, business email accounts, provider accounts, or admin access for the purpose of completing setup and handover.

You are responsible for changing passwords after handover.

If you purchase ongoing support, Made Proper may retain support access where necessary.

If you do not purchase ongoing support, Made Proper may remove support access where practical after handover.

You are responsible for keeping your own passwords and accounts secure after handover.

25. Prohibited use

You must not use Made Proper services or any delivered website for:

  1. Illegal activity
  2. Fraud
  3. Phishing
  4. Scam activity
  5. Malware
  6. Spam
  7. Impersonation
  8. Infringement of intellectual property
  9. Misleading regulated claims
  10. Unauthorised collection of personal data
  11. Content that violates third party provider rules
  12. Any activity that may cause Made Proper, its providers, or other customers to suffer legal, technical, financial, or reputational harm

Made Proper may refuse, suspend, or terminate service if we reasonably believe the service is being misused.

26. Suspension and termination

Made Proper may suspend or terminate service if:

  1. Payment fails
  2. You breach these terms
  3. Required information is false or incomplete
  4. Domain verification is not completed
  5. Third party provider rules are breached
  6. The website is used for prohibited activity
  7. You threaten, abuse, harass, or act dishonestly toward Made Proper
  8. Continuing service would create legal, security, operational, or reputational risk

Suspension or termination does not automatically create a refund right.

27. Limitation of liability

To the maximum extent allowed by law, Made Proper is not liable for indirect loss, loss of profit, loss of revenue, loss of business, loss of goodwill, loss of data, loss of opportunity, third party provider failure, domain suspension, email outage, hosting outage, search ranking changes, advertising performance, or customer business results.

Made Proper's total liability for any claim is limited to the amount you paid to Made Proper for the affected service in the 12 months before the claim.

28. No guarantee of business results

Made Proper does not guarantee that your website will generate leads, sales, enquiries, search ranking, conversions, or business results.

We provide website setup and related technical setup within the agreed scope.

Marketing results depend on many factors outside our control.

29. Indemnity

You agree to indemnify and hold Made Proper harmless from claims, losses, damages, liabilities, costs, and expenses arising from:

  1. Content you provide
  2. Incorrect information you submit
  3. Your business activities
  4. Your breach of these terms
  5. Your violation of law
  6. Your violation of third party rights
  7. Your use of the website after handover
  8. Domain or email information provided by you
  9. Regulated claims made by your business

30. Changes to these terms

Made Proper may update these terms from time to time.

The version published on madeproper.sg at the time of purchase applies to that purchase unless a later version is expressly accepted by you.

31. Governing law

These terms are governed by the laws of Singapore.

Any dispute will be subject to the courts of Singapore, unless Made Proper chooses another lawful dispute resolution method.

32. Imagery and AI generated content

Some imagery used by Made Proper, and some imagery we may produce for you, is created using artificial intelligence or is illustrative rather than photographic.

Examples, portfolio pieces, sample websites, and imagery shown on madeproper.sg may be illustrative, AI generated, or demonstration content. They may not depict actual customers, persons, premises, products, or completed projects, and should not be relied on as a representation of any specific result.

The on-brand imagery provided under Made Proper Premium is AI generated imagery created to match your brand. This imagery is provided on an as is basis. You are responsible for reviewing it and deciding whether it is suitable, accurate, and appropriate for your use. AI generated imagery may not depict real persons, products, premises, or events, and you should not present it as a genuine photograph where doing so would mislead.

Where we generate AI imagery based on a real person, for example a portrait created from a photo you provide, we do so only from source material you supply, only where you confirm you have the right to use it, and only for use on your website.

You remain responsible for ensuring that any imagery published on your website complies with applicable laws, third party rights, and the rules of any platform on which it appears.

33. Contact

Support: support@madeproper.sg

Data protection: support@madeproper.sg

Website: madeproper.sg